A Tax Pro's Digital Transformation
Since 1995, Dr. Friday has been the trusted tax expert in Middle Tennessee, evolving from a family business into a comprehensive financial services firm. As an Enrolled Agent authorized by the U.S. Department of Treasury and host of a popular weekly radio show on 99.7 WWTN, her real-world presence was thriving. But her digital presence? Let’s just say it wasn’t keeping up.
In 2019, I teamed up with John Haggard of Revenue Developers, Dr. Friday’s long-time marketing partner, to close this gap. The mission: craft a website that not only reflected Dr. Friday’s expertise but also amplified her reach far beyond radio waves.
Our goal was simple but ambitious: Build a platform that inspires trust, empowers clients, and showcases her expertise in a way that truly resonates.
From Vision to Reality
The transformation revolved around four key pillars:
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Strategic Design & Development
- A custom WordPress theme tailored for top-tier performance and ease of use
- Mobile-first design ensuring an exceptional experience on every device
- A streamlined content management system, empowering Dr. Friday’s team to keep content fresh
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Conversion-Focused User Experience
- Eye-catching hero sections with clear, actionable messages
- CTAs like “Help Me Now!” and “Schedule an Appointment” positioned to maximize engagement
- Logical navigation paths making it easy for users to find the services they need
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Technical Excellence
- NGINX caching for lightning-fast speeds (yes, it’s as cool as it sounds!)
- WebP image optimization to reduce load times without sacrificing quality
- Dockerized infrastructure for scalability and reliability
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Content Distribution
- Automated podcast syndication reaching Apple Podcasts, Spotify, and iHeart Radio
- Integrated RSS management for seamless updates
Built for Action and Growth
The results speak volumes. Dr. Friday’s new platform isn’t just a website—it’s a digital powerhouse:
Ongoing Collaboration
Since launching the revamped site, I’ve continued working with Dr. Friday to ensure her platform stays secure, fast, and optimized. My responsibilities include:
- Hosting and Maintenance: Regular updates and performance monitoring to keep the website running smoothly
- Podcast Management:
- Posting the weekly radio show episodes to the website and podcast platforms
- Publishing the weekday One Minute Moment podcast episodes every day from October through April
- SEO-optimizing every podcast post for maximum visibility
- Writing engaging overviews for each episode to connect with her audience
This ongoing partnership ensures that Dr. Friday’s digital presence remains a key driver of her business success.
Technical Highlights
- 100% Performance Score: Instant page loads on every device
- 100% Accessibility: ADA-compliant design ensuring equal access for all users
- 100% Best Practices: Built using modern, efficient web standards
- 100% SEO: Optimized for maximum visibility and reach
- A+ Security Rating: Enterprise-grade encryption for complete peace of mind
Real-World Impact
- From local radio to national podcast visibility
- A scalable platform ready to support future growth
- Enhanced user experience, empowering clients with quick access to financial resources
- A professional digital presence that reflects her authority in the industry
Transforming Challenges into Opportunities
Dr. Friday’s story is a testament to the power of blending traditional expertise with digital innovation. Her platform now serves as an extension of her business, delivering value to clients while opening doors to new opportunities.
Visit Dr. Friday’s website to see the transformation for yourself.