Preserving Legacy and Growing Value
For over 30 years, Stillman & Friedland has been Middle Tennessee’s trusted name in car, truck, and motorcycle accident cases. However, by the summer of 2021, their aging website was struggling to keep up. It had valuable content but lacked the design, performance, and SEO structure needed to compete in today’s legal market.
When Jay Stillman, a longtime advertising partner with John Haggard at Revenue Developers, approached us, his top concern was preserving the SEO value that had taken years to build. A misstep in the transition could mean losing rankings and visibility—something no business can afford.
Our mission was clear: migrate all content seamlessly, protect existing SEO rankings, and enhance the site’s value to drive leads and improve performance.
Flawless Migration, Powerful Results
We took a meticulous approach to ensure that the migration improved SEO performance rather than risking any loss:
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Preserving SEO Value
- Every page and article from the old site was carefully migrated, ensuring all content remained intact.
- We implemented 301 redirects for any outdated URLs to maintain link equity and search engine rankings.
- Enhanced metadata, headings, and keyword optimization ensured that the transition didn’t just protect their SEO—it improved it.
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Performance and User Experience
- Built a custom WordPress theme from scratch, prioritizing speed, responsiveness, and mobile usability.
- Achieved Google Lighthouse scores of 100 across all metrics for desktop and 98/100/100/100 for mobile.
- Added live chat functionality and prominent CTAs like “Free Consultation” to encourage immediate user action.
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Smart, Client-Centered Features
- Integrated dynamic call tracking to display different phone numbers based on user sources (Google Ads, GMB, or organic traffic), enabling precise lead source analysis.
- Designed a testimonial showcase section to build trust through real client stories and proven results.
- Enabled seamless Google Ads integration to amplify visibility and align with the firm’s advertising strategy.
An Ongoing Partnership for Success
Our partnership with Stillman & Friedland goes beyond the launch. We continue to work closely with them to ensure their digital presence remains strong and effective:
- Hosting and Maintenance: Keeping the website secure, fast, and updated
- Content Creation: Publishing weekly blog posts that are SEO-optimized to drive traffic and engagement
- Advertising Support: Managing Google and Microsoft Ads campaigns to generate consistent leads
- Problem-Solving: Offering on-demand technical support and enhancements
By maintaining and enhancing their platform, we ensure that Stillman & Friedland can focus on what they do best—serving their clients—while their website continues to deliver results.
From Traffic to Trust: Building Connections
Stillman & Friedland’s story highlights the importance of a carefully managed transition. By prioritizing SEO preservation, enhancing performance, and adding user-friendly features, we created a website that converts traffic into trust and trust into action.
The result? A seamless migration, improved SEO rankings, and a steady increase in leads—all without sacrificing the legacy content that had taken years to build.
See the transformation for yourself at Stillman & Friedland’s website.